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April 2021

      If you are at all familiar with any of the many social media platforms in our world today, you’ve probably heard of “brand ambassadors.” As part of their marketing, businesses will sometimes partner with various individuals on social media to promote their goods – everything from food to beauty products to household goods. Brand ambassadors will often share about their love for the product and encourage others to try it too. While I would never want to think of the Christian walk as a “brand” or a “product,” I think this illustrates an aspect of what we do as God’s ambassadors.

      I love how Paul summed up our duties as ambassadors in one verse: “Whom we preach, warning every man, and teaching every man in all wisdom; that we may present every man perfect in Christ Jesus” (Colossians 1:28). The word “whom” here refers to the preceding verses where Paul has just expounded on the preeminence of Christ. He goes on to say that as ambassadors of Christ we are to preach, which means to declare or speak about something. Our job is to declare, talk about, and share all about Christ. We have the fantastic privilege of talking about our eternal Christ, what he did for mankind, and what he did for us personally. If a brand ambassador can talk about how great a product is, how much more should we as representatives of the Savior speak of him?

      Along with that as Paul continues in Colossians 1:28, we are to warn people. Most people, unfortunately, become offended at the warning that they are sinners headed for hell. However, God’s word is clear as Romans 3:23 tells us, “For all have sinned, and come short of the glory of God” and as Hebrews 9:27 says, “And it is appointed unto men once to die, but after this the judgement.” We must warn of sin as we represent God and share the good news of salvation.

      Lastly, as ambassadors, Paul says we should teach, meaning cause another to learn. This was the last thing Jesus told his disciples in his earthly ministry, “Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world” (Matthew 28:20). We want to teach other young believers as well as those around us what it means to know and serve the King. Again, while it may be a silly illustration, if a brand ambassador can teach me about the next best toothbrush, we absolutely should be teaching those around us about the greatness of serving the Lord!

      What a great responsibility we have as God’s ambassadors! I pray that we all carry out our duties for the King every day. Thank you for supporting your ambassador missionaries as they preach, warn, and teach all over the world!


Hal S. Pope

​IFM Executive Director

“...he which soweth bountifully shall reap also bountifully.”  2 Corinthians 9:6


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